BRANDING
Your brand is not just what you say. It’s what your customers say it is.
Brands are not just about the words you use. They are also the sum of what you do, how you do it, and where you are. Equal parts analytical and imaginative: we combine the rationality of a business consultancy with the creative flair of a full-service branding and communications agency.
We believe that branding is a unique opportunity to align every touchpoint and build a rock-solid foundation for driving more growth. A great brand is a personality and an experience.
2. UNDERSTANDING YOUR AUDIENCES
We review your current and potential target audiences and explore what their desired functional and emotional experiences are: we want to help you win hearts and minds.3. BRAND DEVELOPMENT
Based on our insights, we help develop your branding and what it should say and do moving forward.4. BRAND RESTRUCTURE
We take theory into practice, give your brand its new face, and define how it will be applied across channels. Helping you develop guidelines that ensure communications are consistent, recognisable, and truly yours.5. EXECUTION
We help implement your brand across the board, including digital and social media, advertising, public relations, and live events. Every customer touchpoint is taken care of, ensuring your brand experience is spot on, everywhere.6. SETTING KPIs AND STANDARDS
Finally, we ensure that relevant benchmarks are put in place to measure and review brand equity over time – helping you determine how your brand is perceived, and how much it has grown.
Digital/Social
We help you be everywhere your customers are 24/7. We help you devise and execute a digital strategy that propels your brand’s growth…
Public Relations
When you work with us, your name will show up regularly in the media, not ours. We create communication strategies to shape your narrative and share your journey…
Live Events
The team at Driving Growth has a wealth of experience managing turnkey live events of every size – from Tokyo in the east to Washington in the west…
Advertising
We bet you have a favourite advert from your childhood – something that’s stayed with you for all these years. It might have been funny, smart, silly, or just been very real…