Welcome to the new normal
Business for industries that were heavily dependent on traditional forms of marketing and advertising is rough right now. The C19 pandemic has catalysed a paradigm change towards digital forms of communication, work and entertainment. Everybody is turning to their mobiles…
The big Monopoly game of social and digital marketing
The US Justice Department is preparing to look into Google and Apple and the Federal Trade Commission will start to look at Facebook and Amazon, covering everything from data security to anti-competitive practices and market power. Following the Cambridge Analytica…
Barbie gets a makeover
Barbie turns sixty soon, old enough to be a grandmother. Ahead of her birthday, the iconic global doll brand is being rejuvenated to support a movement empowering the next generation of women. The tiny blonde doll and her famous silhouette have caused much controversy over the years. However in 2019, Barbie has evolved to include a wider range of body types and embrace campaigns to tackle low self-esteem…
Ten things we’re glad we didn’t do as marketing consultants in 2018
None of us can get it right all the time, but here are ten things Driving Growth is glad it wasn’t responsible for in 2018, and would like to think it would have handled differently…
Black Friday
Not many people know that the term Black Friday, at least in relation to shopping, has its roots in American law enforcement jargon.
Where will we be in 2044?
Over the last fifteen years, we’ve gone from a tortuously slow, dial-up version of the Internet to one that can be accessed at incredible speeds from pretty much anywhere. It’s revolutionised our marketing industries, introducing strategies that didn’t exist before…
How pre-digital era marketers shifted their customer relationship approach in the digital age
In the beginning was the newspaper and marketing was about one-way communication. In the nineteenth and early twentieth centuries, classified ads, often covering the entire front page of a newspaper, were arranged by product category. This offered a simplified, pre-Google…
Mobile Apps are a great addition to your UAE brand building strategy
Have you ever considered using UAE mobile apps as part of your brand building strategy? Research shows that branded mobile apps can help create a positive brand image by linking strong, favourable and unique brand associations in a person’s memory…
Drive your business to the top with Driving Growth
Driving Growth is a team of brand building experts equipped with hands-on experience of successful marketing strategies from all over the world. They will work with you to align all your brand’s touch-points to release your company’s full potential, gain…
Do you think they knew it was Christmas?
When heavily armed elite, anti-insurgency troops boarded two Blackhawk helicopters at a secure Colombian military base in December 2010, the last thing on their minds was the accurate measurement of marketing effectiveness. Alongside their automatic weapons, they carried bags containing…