Welcome to the new normal

Business for industries that were heavily dependent on traditional forms of marketing and advertising is rough right now. The C19 pandemic has catalysed a paradigm change towards digital forms of communication, work and entertainment. Everybody is turning to their mobiles…

Read more

The big Monopoly game of social and digital marketing

The US Justice Department is preparing to look into Google and Apple and the Federal Trade Commission will start to look at Facebook and Amazon, covering everything from data security to anti-competitive practices and market power. Following the Cambridge Analytica…

Read more

Barbie gets a makeover

Barbie turns sixty soon, old enough to be a grandmother. Ahead of her birthday, the iconic global doll brand is being rejuvenated to support a movement empowering the next generation of women. The tiny blonde doll and her famous silhouette have caused much controversy over the years. However in 2019, Barbie has evolved to include a wider range of body types and embrace campaigns to tackle low self-esteem…

Read more

Ten things we’re glad we didn’t do as marketing consultants in 2018

None of us can get it right all the time, but here are ten things Driving Growth is glad it wasn’t responsible for in 2018, and would like to think it would have handled differently…

Read more

Black Friday

Not many people know that the term Black Friday, at least in relation to shopping, has its roots in American law enforcement jargon.

Read more

Where will we be in 2044?

Over the last fifteen years, we’ve gone from a tortuously slow, dial-up version of the Internet to one that can be accessed at incredible speeds from pretty much anywhere. It’s revolutionised our marketing industries, introducing strategies that didn’t exist before…

Read more

How pre-digital era marketers shifted their customer relationship approach in the digital age

In the beginning was the newspaper and marketing was about one-way communication. In the nineteenth and early twentieth centuries, classified ads, often covering the entire front page of a newspaper, were arranged by product category. This offered a simplified, pre-Google…

Read more

Mobile Apps are a great addition to your UAE brand building strategy

Have you ever considered using UAE mobile apps as part of your brand building strategy? Research shows that branded mobile apps can help create a positive brand image by linking strong, favourable and unique brand associations in a person’s memory…

Read more

Drive your business to the top with Driving Growth

Driving Growth is a team of brand building experts equipped with hands-on experience of successful marketing strategies from all over the world. They will work with you to align all your brand’s touch-points to release your company’s full potential, gain…

Read more

Do you think they knew it was Christmas?

When heavily armed elite, anti-insurgency troops boarded two Blackhawk helicopters at a secure Colombian military base in December 2010, the last thing on their minds was the accurate measurement of marketing effectiveness. Alongside their automatic weapons, they carried bags containing…

Read more