Barbie gets a makeover
Barbie turns sixty soon, old enough to be a grandmother. Ahead of her birthday, the iconic global doll brand is being rejuvenated to support a movement empowering the next generation of women. The tiny blonde doll and her famous silhouette have caused much controversy over the years. However in 2019, Barbie has evolved to include a wider range of body types and embrace campaigns to tackle low self-esteem…
Ten things we’re glad we didn’t do as marketing consultants in 2018
None of us can get it right all the time, but here are ten things Driving Growth is glad it wasn’t responsible for in 2018, and would like to think it would have handled differently…
Black Friday
Not many people know that the term Black Friday, at least in relation to shopping, has its roots in American law enforcement jargon.
How pre-digital era marketers shifted their customer relationship approach in the digital age
In the beginning was the newspaper and marketing was about one-way communication. In the nineteenth and early twentieth centuries, classified ads, often covering the entire front page of a newspaper, were arranged by product category. This offered a simplified, pre-Google…