News from Driving Growth International
Driving Growth International is initiator of the touring exhibition “Lost Children”, a countrywide event in Germany with the purpose of supporting the search for lost children effectively.
1,700 children are constantly missing in Germany. With this planned touring exhibition “Lost Children – Germany will find you” (“Vermisste Kinder – Deutschland findet Euch) in Berlin, Munich, Cologne, Hamburg and Frankfurt we would like to raise society’s awareness for this topic which will take place at frequently visited spaces. Please, support us! Wanderausstellung „Vermisste Kinder“ (PDF)
Touring Exhibition
List of donors:
1. Driving Growth Group
2. ANZAG
3. Lingoking
Frankfurt am Main, 6. December
Interview of "Healthcare Marketing" with our Driving Growth International Managing Partner Bernd Altpeter
PDF
Frankfurt am Main, 25. November 2011
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q4/11
Frankfurt am Main, 22. November 2011
Driving Growth International is now partnering with Dixendris AG who offers "not just another CRM tool"
Dixendris - multichannel management in the context of all business rules
Classic operational CRM tools have one thing in common: they are electronic rolodexes that keep track of customer records. They are also agendas, where a user can enter future activities to do with the customer. But, of course, if a user makes no entries, nothing will happen either.
In most organizations, sales representatives and client advisors still make their own decisions about who is a good customer and who is not, based on whatever information is available, though the result is only partly reflected in the CRM tool. In addition, CRM tools only cover some customer contact channels, instead of all those touch points which create the complete customer experience. It is a big challenge to orchestrate a coherent customer dialog strategy in a multichannel environment! Last but not least, it is not only about catching as many sales opportunities as possible, but also about obeying all compliance rules and regulatory affairs.
If you can master these challenges, the rewards can be very significant:
• You minimize opportunity losses by addressing and pursuing all sales opportunities that are hidden in your data but have not been pursued by your sales representatives up to now.
• You orchestrate the complete customer experience over all channels according to your business strategy.
• Because the customer recognizes your ability to identify their needs and desires at the right time, and that you act according to agreements, customer satisfaction will rise significantly and measurably.
Dixendris’ vision is therefore to have a true, real-time, one-to-one, multichannel steering and control unit that is able to orchestrate customer interactions in the context of all business rules.
In 2004, Dixendris started to develop a methodology on how to model a marketing and sales strategy with a set of approach cases, called “Approach Management.” An approach case is a generic data model that can cover whatever marketing, sales and after-sales activity you may have with customers and prospects. This includes TV-campaigns, direct mail letters, outbound calls, follow-up calls, networking-events, or practically anything you plan to do to operationalize your strategy. In time, you will end-up with about 300 approach cases that reflect your portfolio of customer relationship management activities. Each approach case is constantly screening your data for customers that belong to it – like a pearl diver looking for a prize find. Subsequently, a sophisticated algorithm calculates a central, collision-free, individual customer contact plan for every customer or prospect. This knowledge can now be used to steer activities in all of the customer contact channels, like the CRM tool, call center, Internet, at the branch office, events, as well as through classic advertising. Dixendris has been testing the methodology over the years in various industries in Switzerland, with organizations having between 20,000 and 5 million customers. The largest users are now handling more than 6 million sales opportunities per day with this system, resulting in 5 times more deals closed than with the traditional processes. New approach cases can be implemented in 2 to 5 days, versus 6 weeks with the old processes.
Currently under Development, is Dixendris Approach Management System Version 4, which will be available soon. It comes with an innovative, business logic integration platform, which allows easy deployment of complex sets of business rules. This is handled using a rules engine with features like event processing, temporal reasoning and automated planning. For more information please contact patrick.schuenemann@dixendris.com
Frankfurt am Main, 18 October 2011
Driving Growth Workshop for students of the European Business School, October 17th 2011 in Frankfurt
Together with Roche Germany we simulated a one day consulting project for students of the European Business School. Two competing student teams worked on a real client issue of Driving Growth. At the end of the day, the teams’ solutions were judged by our Driving Growth International CEO, Bernd Altpeter, Ralf Kai Decker (Director Marketing and Sales) and Jürgen Ossenberg-Engels (former Executive Board Gehe). Since each of the teams was coached by one of our consultants, the day was a unique learning experience for the participants.
Frankfurt am Main, 6 October 2011
Upcoming Driving Excellence Workshop for “Energy procurement/-efficiency“ begins October 11th 2011
Our Business Unit for operational excellence offers a workshop from October 11th-12th about energy procurement and energy efficiency which will be moderated by our energy expert Dirk Tiemann. On October 11th we will discuss the basic principles of the process of vendor modification, final customer pricing and energy efficiency. On October 12th main focus will be on gas transportation and gas delivery furthermore we will discuss basics of energy law and physical basics gas.
This Energy-workshop is still open to further applications. Please contact Dr. Michael Notheisen if you would like to know more.
Frankfurt, 13 September 2011
Driving Growth Workshop for students of European Business School on October 17th 2011 in Frankfurt
Product Launch onto the Diagnostic Market using the example of Roche
In this workshop we will simulate a typical consulting project within a few hours. Two competing student teams work on a real client issue of Driving Growth Group. During the research work practical experts will share their know-how with the teams to secure as realistic as possible results. At the end of the day the teams' solutions will be presented to and judged by Roche's Head of Marketing and Sales, Division Diabetes Care, Ralf Kai Decker.
Frankfurt/NĂĽrnberg, September 2011
The NĂĽrnberger Akademie fĂĽr Absatzwirtschaft (NAA) rearranges advisory board and executive committee - Driving Growth Group is being integrated as the new strategic partner.
Bernd Altpeter, Managing Partner of the Driving Growth Group, has been elected to the advisory board of NAA Academy. From now on Driving Growth Group, the specialist for intelligent growth strategies, will go along with the academy as the strategic partner to support the continuous development of the workshop offering with up to date subjects.
This corporation emphasizes the core of the brand of NAA, which was found more than 50 years ago as the first job training institute for marketing: With the academically history background of the NAA up to date themes will be moderated by qualified trainers. Besides Peter Karg, the chairman of NAA, Prof. Dr. Frank Wimmer and Prof. Dr. Günter Bernkopf are part of the advisory board. New board member of the Nürnberger Akademie für Absatzwirtschaft is Prof. Dr. Björn Ivens who will enhance the scientific competence of the academy. He had taught until 2009 at the University of Lausanne and published in numerous specialized media. Today Ivens holds the chair in marketing at the Otto-Friedrich-University Bamberg and is part of the magazine "Industrial Marketing Management“'s Editorial Boards. Before Bernd Alpeter found Driving Growth International in 2006 he was director of J. Walter Thomson and partner of the Monitor Group.
The catalog which contains the seminar offer of 2012 appears September 2011. Free purchase order: www.naa.de
Frankfurt am Main, 15 August 2011
New cooperation with NAA NĂĽrnberger Akademie fĂĽr Absatzwirtschaft (NAA Academy)
- NAA Catalog 2012
Driving Growth has started a new cooperation with NAA NĂĽrnberger Akademie fĂĽr Absatzwirtschaft (NAA Academy). Bernd Altpeter, Managing Partner of Driving Growth Group, has been elected to the advisory board of the NAA Academy.
For more than 50 years the NAA Academy has been known as the first training institution for marketing courses in Germany. Besides its main focus on marketing, the academy also offers high-quality sales, leadership, finance, communication and personality courses.
Due to this new cooperation, the Driving Excellence seminar program will be integrated into the NAA Academy portfolio in future.
To order the new NAA catalogue 2012, please click »here.
Frankfurt am Main, 15 August 2011
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q3/11
» excellence quarterly Q3/11 - excellence is shown by results (PDF)
Frankfurt am Main, 1 July 2011
Frankfurt am Main, 1 July 2011
Frankfurt am Main, 26 May 2011
New study on “Charging for additional services: Customers’ willingness to pay and impact
on company’s reputation”
Together with our scientific partner, the European Business School, Driving Growth International
is conducting a new study on customers’ willingness to pay for additional services and the impact on the reputation of the companies that demand extra charges for additional services (that may be seen as minor benefits by some customers). This is a burning question for some of our clients.
If this is also an important question for your organization, we are still looking for sponsors for this study.
Please contact Dr. Michael Notheisen (michael.notheisen(at)driving-excellence.de) if you would like to know more.
Frankfurt am Main, 23 May 2011
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q2/11
» excellence quarterly Q2/11 - excellence is shown by results (PDF)
Frankfurt am Main, 31 March 2011
New cooperation with Courland Automotive
Driving Growth International started a new cooperation with Courland automotive and offers e.g. joint customer workshops on selected topics (see Courland newsletter). Founded in 1991, Courland Automotive Practice is a specialist Executive Search firm servicing the automotive industry, worldwide. With offices in Chicago, Detroit, Frankfurt, Los Angeles, London, Shanghai, Sydney, Tokyo and Zurich, Courland serves a broad range of clients, from the world's largest companies to medium sized businesses and start-ups.
Frankfurt am Main, 18 March 2011
New DRIVING EXCELLENCE Circle on Indirect Materials & Services Procurement is starting on 31 May 2011
Our business unit for operational excellence regularly offers Driving Excellence circles. In these circles, managers from different industries exchange best practice experiences with respect to a certain topic which will be selected by our clients. It turned out that the best approach is to meet for two full day workshops.
Currently, we are in the process of starting a Driving Excellence Circle on Indirect Materials & Services Procurement, which we have initiated at the request of one of our clients. This circle is still open to further applications. Please contact (Dr. Michael Notheisen) if you would like to know more.
Frankfurt am Main, 16 March 2011
DRIVING GROWTH Workshop for students of European Business School on March 15th 2011 in Frankfurt
Repositioning of a “holiday airline” using the example of Condor
In this workshop, we simulated a typical consulting project within a few hours. Two competing student teams worked on a real client issue of Driving Growth. At the end of the day, the teams’ solutions were judged by Condor’s head of marketing. Since each of the teams was coached by one of our consultants, the day was a unique learning experience for the participants.
Frankfurt am Main, 14 March 2011
Launch of DRIVING INSIGHTS - Driving Insights brings marketing knowledge to the business and creates a basis for informed decisions.
No successful market activities without insights, no business case without qualification.
Driving Growth International announces the launch of Driving Insights, the new business unit for strategic research, specializing in marketing insight and strategy. The former Driving Growth department for research which offers its services to all our clients can now also be booked separately.
A deep understanding of markets and their participants is required to develop precise growth strategies. Therefore, we ask customers, decision makers and influencers about their concrete experiences and expectations. Also your own organization, especially sales, is usually a valuable source of information. Rarely the view from inside an organization matches the outside perspective. For a successful development of the market it is necessary to discover and close this gap in order to prevent a diffuse market communication with the target groups. Customer segmentations help to focus the strategy and resources.
Driving Insights offers assistance in the improvement of decision making processes through market research. A better understanding of customers and markets allows to define clear decisions and action paths. Our experience shows that strategies are more successful if they are based on solid insights.
Profound insights will be generated by both qualitative and quantitative studies. Our unique expertise is in qualitative research techniques. Our aim is to apply the methodology most suited to each specific case and whatever problems need to be analyzed.
Driving Insights is specialized in working with difficult target groups such as health care personnel and patients, managers and key opinion leaders at all levels as well as sensitive consumer groups.
Driving Insights has experienced network partners for global research projects in key countries in Eastern and Western Europe, the United States, Asia and South Africa.
For further Information contact Werner Steinbach.
Frankfurt am Main, 08 March 2011
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q1/11.
» excellence quarterly Q1/11 - excellence is shown by results (PDF)
Frankfurt am Main, 21. December 2010
DIN EN ISO 9001: Driving Growth is now DIN EN ISO 9001-certified
Besides consulting services in growth strategies, Driving Growth also offers support in optimizing the structures and processes of our clients. Thus, the formal DIN EN ISO 9001 certification of Driving Growth was a necessary step for us.
If you have any questions regarding our certification, please contact our quality management (QM) expert Smail Sakiri on smail.sakiri(at)driving-profit.de.
Frankfurt am Main, 20 December 2010
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q4/10.
» excellence quarterly Q4/10 - excellence is shown by results (PDF)
Frankfurt am Main, 08. November 2010
Driving Growth with new location in Paris - Service portfolio broadened with Interim Management
The management consultancy Driving Growth International headquartered in Frankfurt am Main grows further and opens a new office in Paris, France, 01 December 2010 in cooperation with Valtus Transition. The local partner Phillippe Soullier, CEO of Valtus Transition, is specialized in the area of Interim Management. Therefore Driving Growth International can now serve the French market directly from the new branch in Paris and internationally offer operational support by experienced interim managers. Valtus Transition has access to more than 800 high qualified managers and has served more than 300 clients since its foundation in 2001.
Bernd Altpeter, CEO of the Driving Growth Group: “With Philippe Soullier, we are pleased to have found a competent partner. He not only has 25 years of consulting experience, but with Valtus Transition as one of the worldwide lead-ing companies, also extends the service portfolio of the Driving Growth Group in the area of Interim Management.“
Besides the headquarters in Frankfurt am Main, Driving Growth International has now branches in Paris, London, Prague, Dubai and San Francisco.
Frankfurt am Main, 19 October 2010
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q3/10.
» excellence quarterly Q3/10 - excellence is shown by results (PDF)
Frankfurt am Main, 21 July 2010
New cooperation with European Business School
Driving Growth International started a new marketing and sales cooperation with Prof. Dr. Roland MattmĂĽller, Chair of Business Studies and Strategic Marketing at the European Business School, International University, Schloss Reichartshausen. The cooperation compromises e.g. the joint execution of studies, the joint development of new approaches and applications in marketing and branding and the joint design of trainings and executive education programs.
Frankfurt am Main, 25 June 2010
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q2/10.
» excellence quarterly Q2/10 - excellence is shown by results (PDF)
Frankfurt am Main, 21 June 2010
DRIVING EXCELLENCE Circle develops a procedure model for CHANGE MANAGEMENT processes.
Our Driving Excellence circle just finished a workshop series on change management, where a simple, experience driven procedure model for change management processes was developed and reality tested. From now on, this procedure model will not only help our Driving Excellence circle members in change processes, but can also be used for our other clients in consulting and training projects. Please contact (Dr. Michael Notheisen) if you would like to know more.
Frankfurt am Main, 17 Mai, 2010
New standard module for synchronization key performance indicators of brand management and sales activities
Synchronizing of key performance indicators (KPIs) is becoming increasingly important. Driving Growth therefore developed a systematic approach that allows coordinating goals with KPIs and measuring brand contribution to companies sales activities.
Please contact (Dr. Michael Notheisen) if you would like to know more.
Frankfurt am Main, 18 April, 2010
Launch of the Touchpoint Spider® - New tool from the Touchpoint Suite of Driving Growth to analyze touch points
The Touchpoint Spider® is a new tool to display the touch points of a brand in a clear way. At a glance, you can see the importance of every touch point for the brand and also the performance of the organization at every touch point. The Touchpoint Spider® is an analysis tool to identify weaknesses, as well as a tool for monitoring performance at all touch points.
Find out more from Dr. Michael Notheisen, Tel. +49 69 870 01 57 60, michael.notheisen(at)driving-excellence.de
Frankfurt am Main, 25 March, 2010
"excellence quarterly"
Newsletter of DRIVING EXCELLENCE Q1/10.
» excellence quarterly Q1/10 - excellence is shown by results (PDF)
Frankfurt am Main, 1 March, 2010
DRIVING GROWTH INTERNATIONAL has moved to Frankfurt.
Starting 1st of March 2010: DRIVING GROWTH INTERNATIONAL has moved to Frankfurt with all business units!
New address is:
Driving Growth International GmbH
Voltastrasse 31
D-60486 Frankfurt am Main
Office: +49 69 870 01 57 00
Fax: +49 69 870 01 57 99
Contact: Driving Growth International, Bernd Altpeter, Tel.: +49 69 870 01 57 00, info(at)driving-growth.com
Bad Homburg/Dubai, 8 December, 2009
DRIVING GROWTH INTERNATIONAL opens office in Dubai.
After a two-year cooperation, Driving Growth International is now officially expanding its operations in the Middle East and North Africa by the founding of Driving Growth MENA (Middle East and North Africa). The joint venture with communications service provider Zed Communication, a subsidiary of Zabeel Investments, was officially established in November. The decision to take this step was the result of growing demand in the region for the services of subsidiaries Driving Profit, Driving Growth and Driving Excellence.
Contact: Driving Growth International, Bernd Altpeter, Tel.: +49 69 870 01 57 00, info(at)driving-growth.com
Bad Homburg, 3 December 2009
DRIVING EXCELLENCE offers Excellence workshops.
Reservations are now being taken for the first series of Driving Excellence workshops for 2010, in both Marketing and Energy Sourcing. In the first series of compact workshops, Driving Excellence will give clients the opportunity to learn about the methods and project know-how of its subsidiaries, Driving Profit and Driving Growth. They'll also learn to profitably apply this knowledge to challenges facing their own company.
Contact: Driving Excellence, Dr. Michael Notheisen, Tel.: +49 69 870 01 57 60, workshops(at)driving-excellence.de
Bad Homburg, 26 November 2009
DRIVING EXCELLENCE launches Business Circle.
Driving Excellence is expanding its management training portfolio through the creation of a new management club. On 25 November, in Frankfurt am Main, Driving Excellence launched its new Business Circle. The Business Circle is a network of leaders, across all industries, who have a holistic approach (marketing, operations and finance) to finding solutions to today's operative challenges facing companies and managers. Driving Excellence takes those solutions and transforms them into implementable strategies, thus creating real management tools that managers can use to make real change.
Contact: Driving Excellence, Dr. Michael Notheisen, Tel.: +49 69 870 01 57 60, info(at)driving-excellence.de