Number of the Quarter:

30

Average percentage of redundant coordination efforts by our clients’ marketing departments due to the organizational separation of marketing and sales. This number directly translates into an increase of time to market by 30% and reaches even 50% at some of our clients.

Burning Question of the Quarter:

Do you think that the establishment of a "new" term like "Absatzwirtschaft" could bridge the gap between marketing and sales?

As many of you experience in your day-to-day business, marketing and sales often do not cooperate in a way that is most beneficial to the company. Often, sales and marketing are different departments with different goals and incentives. If a combined term like “Absatzwirtschaft” was established, maybe sales and marketing would see themselves as two faces of the same coin. What is your answer to this question?          

Please join the discussion:
burning-question@driving-excellence.com