Category:

Industry

Requirements:

Client requests transparency of actual production costs of their print products, and an assessment of centralizing their production within the current structure.

Actions:

• Detailed analysis of client internal processes in collaboration with national organizations and suppliers
• Extensive requests for bids (European-wide)
• Supplier qualification and negotiation
• Centralizing of catalogue printing in Europe
• Definition of uniform quality standards
• Execution of a change of supplier during production
• Restructuring of internal and external processes

Results:

• Introduction of the optimal supplier and an overall savings of ca. 27% with constant or even better quality.
• Absolute workflow and cost transparency

For more information please feel free to contact us.
Thank you!

Category:

Trade

Requirements:

The client requests support in creation of an in-house marketing department. In the beginning phase, and in order to reduce costs, Driving Profit would support the client in implementing all marketing measures, as well as taking over management of the budget.

Actions:

• Strategic consulting and requirement analysis for the structure of the future marketing department, and gradual implementation of the department, including recruiting
• Creation of workflows und quality standards
• Interface definitions
• Supplier qualification und selection
• Assignment of individual service providers
• Quality control and assurance
• Invoice checking and payment release
• Administration of the budget

Results:

• Competence development and thereby independent production of all advertising promotions, from the artwork to POS
• Overall cost reduction of more than 20%
• Absolute cost transparency and planning capability

For more information please feel free to contact us.
Thank you!

Category: 

Industry

Requirements:

Client requests a detailed brand activation and implementation strategy due to an overly heterogeneous brand perception in 16 defined markets. The brand perception also differed significantly from the image of the company itself.

Actions:

• To lift the current brand perception in the defined European countries and In-depth interviews with the client's customers (160 interviews in 16 countries)
• Analysis of brand relevance in buying and usage by the target groups covering all touchpoints
• Identification of all ways to leverage growth which can be activated by brand features (price, sales, services, product etc.)
• Development and validation of a brand proposition, and to derive a brand strategy and guidelines
• Develop an internal and external communications strategy for all relevant touchpoints

Results:

• Development of a clear understanding of the role of the brand, and identification of relevant drivers relating to the purchase of the product in all countries
• Identification of a clear picture of the client's customers, "archetypes," and their expectations with respect to brand performance in their buying process and touchpoints
• Understanding current brand perception in each country and identifying differences between the countries
• Mapping the current brand performance of both the client and their competitors at all levels of the buying process, in order to derive growth opportunities for the brand
• Develop a competitive value proposition for the brand, as well as from sales-related brand attributes
• Illustration of the delta between internal and external brand perception

For more information please feel free to contact us.
Thank you!

Category:

Pharmaceutical Industry

Requirements:     

Client wanted to conduct future business scenarios based on renowned industry expertise from the world of politics, business, associations and the press. During these meetings market scenarios would be validated, and concrete measures would be derived based on the results.

Actions:

• Conduct structured round tables with selected industry experts (5 to10 experts per round table)
• Planning and organization of expert round tables and neutral moderation of the discussions
• Develop a summary of round table results and identify approaches   
• Derive any implications for further development of client's market Prioritization and drafting of all identified measures

Results:

• A detailed overview of opinions from each interest group
• Substantive assessment of future industry developments based on political, legislative and market changes etc.
• Objective evaluation of ideas and concepts of the client by the participating experts
• Establishment of a neutral basis of negotiation for plans and strategies in the client's company
• Gathering of external proposals and ideas for the client's strategic development

For more information please feel free to contact us.
Thank you!